Even though many people would say it is Las Vegas where you can find the highest concentration of bookies per square meter, statistics would debate on that and bring up a counter-proof. It is actually the High Street North, in east London – the place that hosts 18 bookies.
Funny fact is the bookmakers there offer their punters grayish machines, with such games as "Dragon’s Flame" and "Star Wars". Yet the most popular section seems to be the Video Roulette. The councilors say, it is the fact that the ball loops around the wheel so much faster than in real life which makes it much more appealing than ever before.
Pretty specific for this east London street is the fact that unlike tradition has it, there are no neon lights, nor signals to announce the jackpot, and one will never hear the rewarding sound of the falling coins. It is because of the efficiency on which the bookies focused their attention to. Everything happens fast & silently, so that the gamblers don't get distracted. Also, the winners will cash out their reward on printing paper slips, which are later traded by the shop attendant.